Experts Say:
Although many believe backmasking influences and enter the subconscious, experts have proven backmasking as ineffective. You can measure the effects of subliminal stimuli, the effects are always small. Weak in size, they only work if guided. They're using their conscious to monitor their behavior and processes what to look for. Usually in music, there is no voice, though people think they're hearing something else. The effects playing in the back is what causing the listener to think that there is a message, called the electronic voice phenomena. They don't work on everyone and sometimes don't work at all. For example, can any songwriter actually write lyrics that scan forwards and backwards? and does the brain even comprehend backward messages? No, a songwriter can't write lyrics that goes forwards and backwards and claims by scientist like David John Oates " that the subconscious mind can decipher phonetic reversals, there is no proof that it can, or that a person's behavior would be influenced I anyway, if it could". Psychologists, psychiatrists, and advertising experts have reached a consensus saying:
- They're ineffective or quite limited in their influence.
- M message recorded backwards is unintelligible when played forwards. Can't be understood even when played apart.
- Only exist in the minds of the listeners.